Qualitative Marketing Research

Qualitative Marketing Research
By:
Published on 2001-03-22 by SAGE

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

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Applied Sociology: Terms, Topics, Tools, and Tasks

Applied Sociology: Terms, Topics, Tools, and Tasks
By:"Stephen Steele","Jammie Price"
Published on 2007-03-16 by Cengage Learning

This concise, user-friendly book by award-winning sociology professor Stephen F. Steele of Anne Arundel Community College and Jammie Price of the University of North Carolina Wilmington addresses a common question many introductory sociology students: What can I do with sociology? The book introduces students to sociology as an active and relevant way to understand human social interaction by offering a clear, direct linkage between sociology and its practical use. It focuses on the core concepts in sociology (terms and topics), contemporary and practical skills used by sociologists to investigate these concepts (tools), and then provides concrete exercises for learning and applying these skills (tasks). The book also includes brief sections on using sociology to make a difference in the community and on developing a career in sociology. Applied sociology is an ideal supplement to traditional sociology texts to add an applied component to your course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Rethinking Strategy

Rethinking Strategy
By:"Henk W Volberda","Tom Elfring"
Published on 2001-05-02 by SAGE

This is a new overview of the strategy field, with internationally renowned contributors summarizing the latest directions and developments in strategic management theory in the context of their theoretical roots in economics, organization theory, and systems theory. The contributors outline the most promising new directions on the basis of a systemic treatment of paradigms or schools of thought in strategy: redrawing firm boundaries, developing dynamic capabilities and discovering viable strategy configurations. The volume will be an invaluable companion to advanced courses in strategy and management, used as a reader alongside case material and field studies. As well as providing a summary and evaluation of the different

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Stevens' Handbook of Experimental Psychology, Sensation and Perception

Stevens' Handbook of Experimental Psychology, Sensation and Perception
By:"Steven Yantis"
Published on 2002-11-06 by John Wiley and Sons

Now available in paperback. This revised and updated edition of the definitive resource for experimental psychology offers comprehensive coverage of the latest findings in the field, as well as the most recent contributions in methodology and the explosion of research in neuroscience. Volume One: Sensation and Perception focuses on sensory experience and complex learned perceptions through modalities such as vision, touch, smell, and hearing.

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Another 60 writing topics

Another 60 writing topics
By:
Published on by R.I.C. Publications

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Coercion As Cure

Coercion As Cure
By:"Thomas Szasz"
Published on 2009 by Transaction Publishers

Understanding the history of psychiatry requires an accurate view of its function and purpose. In this provocative new study, Szasz challenges conventional beliefs about psychiatry. He asserts that, in fact, psychiatrists are not concerned with the diagnosis and treatment of bona fide illnesses. Psychiatric tradition, social expectation, and the law make it clear that coercion is the profession's determining characteristic. Psychiatrists may \

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Cognition: Theories and Applications

Cognition: Theories and Applications
By:"Stephen K. Reed"
Published on 2012-04-13 by Cengage Learning

Dr. Stephen Reed's Ninth Edition of COGNITION: THEORY AND APPLICATIONS focuses on the theories that underlie cognitive phenomena as well as empirical data that establishes a traditional, information processing approach to cognitive psychology. This structure allows undergraduates to discover the direct relevance of cognitive psychology to many of their daily activities. The text incorporates unparalleled scholarship in a distinctive clear voice that allows for the emphasis of both contemporary and classical research through real-life examples and experiments. Revised and updated throughout to maintain a high degree of currency and accuracy, content reflects the ever-evolving field and is made relevant to students' lives through the inclusion of popular articles from well-known magazines and newspapers. As a result of its adherence to three criteria--the material must make an important contribution to cognitive psychology, be accessible, and be both understandable and interesting--the text is an invaluable tool in learning cognitive psychology. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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